Shipping Strategy ROI Calculator

Calculate the total business impact of implementing proper product-specific shipping rates. This includes direct shipping losses, recovered abandoned carts, and time savings.

How to use this calculator:

  1. Find your total monthly orders:
    • Go to Shopify Admin → Analytics → Dashboards
    • Look for "Total orders"
    • Use the last 30 days for most accurate results
  2. Calculate your large/heavy item percentage:
    • Filter your orders to show only large/heavy items
    • Divide this number by total orders
    • Example: 30 large item orders ÷ 300 total orders = 10%
  3. Calculate your average loss on large/heavy items:
    • Look at your last 10 orders with large/heavy items
    • For each order: (Actual shipping cost) - (Shipping charged)
    • Use a more realistic amount - many furniture stores lose $10-20 per order
  4. Find your cart abandonment rate:
    • Check your analytics or use industry average (15-30%)
    • Research shows shipping costs are the #1 reason for cart abandonment

Not sure where to start? Try these common examples:

Pro Tip: Shipping strategy impact goes far beyond direct losses. Transparent and fair shipping rates improve customer experience, reduce cart abandonment, and save manual adjustment time. For high-volume stores, even small improvements have massive impact.

Want a complete shipping strategy overhaul? Read our detailed guide: Mastering Per-Variant and Tiered Group Shipping

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