Shipping Strategy ROI Calculator
Calculate the total business impact of implementing proper product-specific shipping rates. This includes direct shipping losses, recovered abandoned carts, and time savings.
How to use this calculator:
- Find your total monthly orders:
- Go to Shopify Admin → Analytics → Dashboards
- Look for "Total orders"
- Use the last 30 days for most accurate results
- Calculate your large/heavy item percentage:
- Filter your orders to show only large/heavy items
- Divide this number by total orders
- Example: 30 large item orders ÷ 300 total orders = 10%
- Calculate your average loss on large/heavy items:
- Look at your last 10 orders with large/heavy items
- For each order: (Actual shipping cost) - (Shipping charged)
- Use a more realistic amount - many furniture stores lose $10-20 per order
- Find your cart abandonment rate:
- Check your analytics or use industry average (15-30%)
- Research shows shipping costs are the #1 reason for cart abandonment
Not sure where to start? Try these common examples:
Pro Tip: Shipping strategy impact goes far beyond direct losses. Transparent and fair shipping rates improve customer experience, reduce cart abandonment, and save manual adjustment time. For high-volume stores, even small improvements have massive impact.
Want a complete shipping strategy overhaul? Read our detailed guide: Mastering Per-Variant and Tiered Group Shipping
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